As a long-time South African Breweries executive, Norman Adami is best known as the quintessential beer man. But since the early 1990s, Adami also pursued his life-long passion for wildlife when he acquired the game farm, previously known as Wildebeestfontein.

While Adami initially used the game farm as a weekend and holiday retreat, in recent years he has grown it into a top class game breeding facility and has thus earned a reputation as a high-quality game breeder.

Adami believes that just as brewing great beer requires high quality ingredients and impeccable attention to detail, breeding exceptional animals requires focus on superior bloodlines and genetics as well as nutritional health. That philosophy has been applied in carefully building herds of excellent conformation and horn length.